Cosun
De toekomst is plant.
Assignment.
Assignment.
Put Cosun, with its mission to optimally utilise the power of plants, on the map as the agri-food cooperative of the future.
Results.
Flights
3
Clicks
203K
Impressions
20.7M
Channels
8
Insight.
More than just fries and syrup
Cosun is primarily known for the brands Aviko and Van Gilse. But this agricultural food cooperative produces more than just fries and syrup. Together with its member farmers, Cosun aims to maximize the potential of plants to create smart, sustainable solutions. For now and for the future. However, this mission is still not well-known among the target audience.
Solution.
A powerful combination
of media
With the slogan 'De toekomst is plant' (roughly translated as ‘The future is plant-based’), Cosun reintroduced itself to the target group in the first phase of the campaign. To concretely show how Cosun contributes to a plant-based future, the second phase zoomed in on the most important initiatives. The full campaign was spread widely via an effective media and resources mix.
