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Pepsi Max
MAX the future.
Develop the new brand story of Pepsi MAX Out of Home in the Netherlands and show how it will be shared with hospitality entrepreneurs.
Assignment.
Solution.
MAX the future
with Pepsi MAX
Hospitality entrepreneurs who want to stay ahead and cater to a new generation of guests put Pepsi MAX on the menu. That’s the message behind the new theme MAX the Future. The execution? An online campaign, a traveling stage, and an interactive stand at Horecava.
Insight.
Consumers
choose cola
with character
Consumers want products with taste and experience. And to be able to enjoy them responsibly. Like Pepsi MAX. Cola with character, but then sugar-free. The distinctive brand for the new generation of guests in the hospitality industry.
Flights
3
Clicks
203K
Impressions
20.7M
Channels
8
Results.
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