Air Miles
Meer voor elkaar.
Make Air Miles attractive again for savers and increase brand awareness among a younger target group. Also create a suitable look and feel and make it clear what people are saving for.
Assignment.
Insight.
A social aspect
makes attractive
Receiving discounts or offers is an important reason to join savings programs. But to make Air Miles attractive to a target group that only knows the brand by name or from the past, more is needed. Research shows that this target group is looking for a savings program with a more social character.
Solution.
Air Miles - save them for more than just yourself
'Meer voor elkaar', roughly translated as ‘More for each other’ is the pay-off for the new positioning of Air Miles. Because you don't just save Air Miles for yourself, but also for someone else. And with a new positioning and the desire to rejuvenate the brand, comes a new identity. Launched with a campaign in different flights on different channels.
An incentive as an additional addition ensured new savers in a follow-up campaign.
New identity
& appearance.
Develop an identity for Air Miles and a key visual & identity that captures the concept in words and images.
Flights
3
Clicks
203K
Impressions
20.7M
Channels
8
Results.
Launch
campaigns
Develop an identity for Air Miles and a key visual & identity that captures the concept in words and images.
