EcoTools
Gewoon. Goed. Gereedschap.
Assignment.
Develop EcoTools’ new brand positioning and visual identity to better align with the company’s current ambitions.
Insight.
Quality for a fair price
EcoTools is a no-nonsense company that offers high-quality hand tools, accessories and consumables for a fair price. After all, they believe that quality shouldn’t have to cost a fortune. This is not only interesting for current customers, but for all professionals in the construction industry. Because they can count on the right tools to do great work for their customers—and keep more in their pocket.
Solution.
Communication with a simple conclusion
Qualitative and quantitative research formed the basis for the new positioning. Not only to explore what construction companies expect from a supplier, but also to assess the initial brand expressions. This way, the logo, brand identity, and pay-off were validated before being rolled out everywhere. The online brand campaign makes it clear that EcoTools is different from others, with distinctive communication in which the down-to-earth and hands-on mentality resonates. And of which the simple conclusion is: EcoTools doesn't deliver nonsense, just quality tools. Translated in the pay-off ‘Gewoon. Goed. Gereedschap.’, roughly translated as ‘Simply. Good. Tools.'
